The film's premiere at the Odeon Theatre, Leicester Square, London was in aid of the Royal London Society for the Blind. Those that attended included Mr. and Mrs. Nigel Patrick (the actress Beatrice Campbell), Mr. Winthrop Aldrich, American Ambassador and from Columbria Pictures Mr. Max Thorpe (Managing Director) and Mr. E. Bryson (Sales Manager). Representing Warwick Film Productions was Mr. Irving Allen (Executive Producer).