As part of its strategy to promote the music of this film, Venus put up giant hoardings throughout Mumbai city, which read: "What are Aamir Khan and Manisha Koirala doing at Hotel Centaur [Juhu] on 29th July 1995? It's a big surprise." Young and old alike flocked in large numbers to have a look at the stars and have the audio cassettes of the film autographed by them.