Craig Hamann's friend and former co-worker at Video Archives, Roger Avary, acted as a "producer-in-name-only" on the film. He had no creative input or involvement; his name was only attached to help his friend get meetings with potential financiers. Later, the distributors used his name to advertise the film as coming from "the Academy Award winning writer of Pulp Fiction (1994)", thus tricking consumers into thinking the movie was 1) from Quentin Tarantino and 2) actually written by the writer of Pulp Fiction. Both Craig Hamann and Roger Avary were displeased about this.