At the time of Casualty's conception, the BBC had two ideas for a hospital drama - a 'cottage hospital' idea, which was seen as the safe option, or an A&E department ('Front Line' - as Casualty was originally titled), an off-the-wall idea which posed more problems for the team. "I went for Casualty," said Jonathan Powell, BBC Head of Drama, about his decision, "because there was a feeling of life and passion and, well, I was anxious for new young people to create something. I put them [creators Jeremy Brock and Paul Unwin] with a very experienced producer, Geraint Morris, and hoped for the best."