The logo design for the show's title (the uppercase word "GO" with the O tilted 45 degrees away from the G, and the uppercase word "ON" directly below "GO") is a reference to Robert Indiana's iconic Pop Art-era "LOVE" artwork. Indiana first designed this artwork in 1965 as a Christmas card for New York's Museum of Modern Art, Indiana has reconfigured the design in many formats (including prints, postage stamps, and sculptures) and languages (including Hebrew and Chinese).