Good Morning Britain

Himself - Presenter / ... (57 episodes, 1983-1992)

TV-AM was one of eight bids for the new early morning broadcast franchise to broadcast in previously unoccupied airtime on ITV. It was backed in part by one of its initial five presenters, Sir David Frost.

Roland Rat, a creation of 'David Claridge' and Anne Wood, is widely reported as being TV-AM's savior in the face of financial ruin. In reality, it was Greg Dyke who made more subtle changes to TV-AM's format and show overall to improve ratings - Roland Rat was the "final touch". Roland built up a cult following during his time on TV-AM and this helped matters enormously.

TV-AM was limited company from 1980 - 1986 and a public limited company thereafter. In 1993, after ceasing its broadcasts, there was a reverse takeover by Crockfords (a London-based Casino operator). Crockfords (now Capital PLC) were interested in obtaining a stock market listing. However, everything it produced as part of TV-AM (including Daybreak) is archived with Moving Image Communications Limited, a library sales concern. TV-AM is, however, listed as a non trading company in Companies House.