During the first season (September to December 1951), this program was broadcast on ABC on Thursday nights between 9:30 and 10:00 PM EST. During the second season (March to September 1952), this program was broadcast on the DuMont network on Thursday nights between 9:00 and 9:30 PM EST, alternating in that timeslot with repeats of Fireside Theatre (1949). The show was sponsored by the Gruen Watch Co., a manufacturer of watches and clocks, thus the title.