The film came about because of Elvis Presley's manager, "Colonel" Tom Parker. When George Strait would perform at Vegas every year, Parker would go backstage and tell Strait that he should make movies. Strait didn't take Parker's advice until Parker contacted a friend, producer Jerry Weintraub, who also saw Strait's potential as an actor. Weintraub called up Rex McGee (the film's writer) and said he was making a movie with Strait and that McGee had to make sure of two things: Strait had to sing 10 songs and he had to rope something.
The rodeo arena where Harley (Isabel Glasser) competes in the barrel racing event is the Cowtown Coliseum, located at the Fort Worth stockyards. It was the site of the very first indoor rodeo in 1918.
During the course of filming the crew members felt uncomfortable with George Strait doing his own stunts during the roping scene. Strait finally convinced them to let him do his own roping for that scene, as he is a real team roper and hosts his own team roping event every year in which he and his son compete.