Although Pierce Brosnan was contracted to Remington Steele (1982) for seven seasons, NBC decided to cancel the show at the end of the fourth season due to low ratings. This meant that Brosnan was free to play James Bond in The Living Daylights (1987). However, Brosnan's television contract gave NBC a 60-day period in which the network had the option to reverse the cancellation. During that time, the publicity over Brosnan's selection as James Bond led to an unexpected boost in the ratings for Remington Steele. As a result of this, in addition to viewer protests and a failed attempt to sell Remington Steele to another network, NBC had second thoughts about the cancellation. The network approached the Bond producers in an attempt to strike a deal that would allow Brosnan to play both James Bond and Remington Steele the following year without any scheduling conflicts. But eventually, Albert R. Broccoli famously told NBC that "James Bond will not be Remington Steele and Remington Steele will not be James Bond." At the last minute, NBC finalized its decision to renew Remington Steele, causing Brosnan to lose the role of James Bond to Timothy Dalton. NBC went on to make only six episodes for the show's fifth season, and then canceled the series for good in the spring of 1987.