The film was originally released on March 4, 1983 in only three movie theaters in New York City, Los Angeles, and Chicago. This was due perhaps in part to poor test screenings - which had caused Universal executives to lose faith in the film - but also because Universal had released the far more expensive and anticipated Scarface (1983) the same year, and was spending most of its advertising budget to promote that film instead. Country music star Willie Nelson was nonetheless one of several country performers who were impressed by the authenticity of Robert Duvall's performance and offered to help promote it, however, studio executives told Duvall that they did not understand how someone like Nelson could help publicize it. Duvall later reflected that this was indicative of the studio's lack of understanding about both the genre and the film.
When Mac was talking with the band about possibly joining them to record some songs, they stopped in front of a shop named "T.M. Harper Hardware". Tess Harper played Rosa Lee, Mac's new wife.
In the final scenes, Sonny is shown with empty farmland behind him, then after a cut to a wider shot, suddenly the gas station and motel are behind him.