Commercials for Hallmark Cards, which were featured during the show's commercial breaks, were taped on the NBC-Burbank TV color-tape studio stages. The show's commercials were always taped after the Hallmark MOW had been taped and struck off the Burbank stages. The NBC art department provided the art director and assistant art director to the NBC-Television-Sales Contract Division. Working from Hallmark's advertising agency storyboards, sets and background vignettes featured table top arrangements where the specific seasonal Hallmark Card was displayed. Actors were incorporated in each commercial. Usually, two days of taping occurred with a preliminary day set up and rehearsal. Milt Altman, NBC Supervising art department manager, assigned NBC staff art directors Spencer Davies, Jay Krause, John Shrum, and Hub Braden with the NBC Tele-Sales Division commercial contract assignments. Sets were designed utilizing scenery from the NBC "Johnny Rose" scene dock facilities. Door, window, fireplace, book case units skillfully assembled with NBC's carpenter shop stock wall units matching the commercial storyboard illustration. Each commercial segment "told a story" culminating with a featured seasonal card. The commercials were designed to coincide with the featured Hallmark MOW tele-play scenario.