In an almost unprecedented move George C Scott released this film in a unique way. He would sell the theatre a print and then split advertising costs with the theatre. The theatre would then keep all and any money they made when they showed the film. Scott was a major movie star at the time and this was a major effort to buck the whole system of how films were, and are to this day, distributed. Unfortunately the film did not find an audience but remains a daring attempt to change the way filmmaker and distribution work together.