In 2012, Laina posted a video called "JB Fanvideo" on YouTube. The video gained huge attention on Reddit (with over 170.000 views on the first day) and soon after, it went viral all over the internet. Reddit was also responsible for the "birth" of the Overly Attached Girlfriend meme.
Contrary to popular belief, Laina is actually a good singer, but she showed it briefly in only a few videos. She uses the off-key, rap-like singing just for comedic effect.
She made some of her first videos with a webcam, but later started to make them with a higher resolution video camera.
She appeared in a commercial for Samsung, RealPlayer Cloud and AutoTrader.com.
She is a big fan of Kristen Wiig and considers her as her biggest inspiration.