According to Kenneth Branagh "one of the greatest pleasures I has was when we had a screening on a Sunday morning in the West End. And most of the crew and cast came, including Joan Collins. I'd paid for the film myself with the money I made from Frankenstein, and we sold it at a profit. The books were completely open. And as they left the cinema that morning, we had all the envelopes laid out and we gave everybody a cheque - including Joan Collins, who nearly fell over. She said, 'I've been in the business for quite a long time, and this has never happened.' She opened it and she said, 'F**king hell!' Because it was not inconsiderable."