On 2 March 2006, a five-hour long puja (prayer) was performed for the success of the film. The puja was conducted by 16 Pundits, and occurred on the banks of the River Ganges at the holy Dasashwamedh Ghat. It was attended by the film's producer and writer L.C. Singh and director Pankaj Parashar. The next day, another puja was performed inside the Vishwanath Temple.