AAlchemy Design made several straps for Country Strong, including the white one with the red and blue flowers on it, that was seen in the trailer. Alchemy Design was located in Nashville, TN during the filming of this movie but has relocated to Wilmington, NC as a result of the floods in Nashville in May 2010. As most of the straps that Alchemy Design makes, the white strap was a custom order just for Country Strong!