The movie was being produced by the same company, and at the same time, as The Transformers: The Movie (1986). It had been agreed that both movies would suffer the loss of the lead heroes, Optimus Prime and Duke. Production had begun on G.I. Joe first, and was thus expected to be released first. During the production of the two films, G.I. Joe Got held up while Transformers finished production. Release dates were changed and Transformers got a theatrical release in 1986. Optimus Prime's death sparked some controversy and caused the writers to change Duke's death to a coma. G.I. Joe never got to the theaters, and was released to video instead. Had G.I. Joe been released first, Optimus Prime might have survived the movie. However, according to story consultant Buzz Dixon, if you watch the "Duke goes into a coma" sequence with the volume turned down, it's obvious that Duke actually dies at the end of the scene.