AChicago Daily News, Wednesday, September 23, 1959, p. 64, c. 1:'TINGLER' TO ROCK THEATERSby Sam LesnerThere will be blood-curdling screaming in the movie theaters in the next few weeks when The Tingler" is unreeled on local screens."The Tingler" is producer William Castle's latest gimmick movie, which, it is said, makes the whole theater shake with firght, including the theater's seats.Earlier, Castle introduced the movie patron insurance policy, underwritten by Lloyd's of London, just in case a patron died of fright while viewing "Macabre."Then Castle introduced "Emergo," a projection gimmick that caused a human skelton to walk over the heads of the audience during the showing of "House on Hunted Hill."Both films made a bushel of money for Castle."If you can't have an all-star cast you've got to have a gimmick," Castle is fond of saying in defense of his horror films."The Tingler" goes a little deeper into the horror business, however.The film introduces Percepto, "a new dimension in tension and terror."Castle is telling prospective exhibitors that this is a spook story based on the eerie assumption that fear is not just a vague if sometimes paralysing emotion, but rather a living, parasitic organism which, it allowed to go unchecked within the body, will eventually grow to such size as to snuff out the life of its host.The way to check fear, of course, is by screaming.This concept, Castle added, actually has its roots in ancient Greek and Roman attempts to find the exact location of the soul.During "The Tingler," theater seats actually vibrate with fear.The film breaks in the projector, a silhouette of a "tingler" (loose in the projection booth) stalks across the white screen, the house lights are turned onk someone in the audience faints and is carried out on a stretcher.The projection booth operator will be kept busy pushing all sorts of controls on cue.Castle was asked whether projectionists might object to the extra work. He answered he didn't think so."One of the leading characters in the film is a projectionist. I think they like the publicity," Castle hopefully added.Well, it will be a change from the solitaire games and reading of paperback novels that some projectionists indulge in while a film unwinds, unattended._________________________________________________