The radio station was called Radio West. In 1981, shortly after the series had finished, a real-life radio station of the same name was launched in Bristol. It used a picture of Trevor Eve as Eddie Shoestring in the publicity information announcing its launch. The real-life Radio West was not very successful, but merged in 1985 with Wiltshire Radio to form the station "GWR". GWR became very successful, and has now grown into a large company whose portfolio includes stations such as CLASSIC FM