Like the He-Man television series before it, this film was based on a popular line of toys. She-Ra and her rebel friends were all released as part of the She-Ra line. Most of the Horde characters (Hordak, Leech, Mantenna, Grizlor) were all part of the Masters of the Universe line. Catra was the only Horde member who was released as part of the She-Ra line, as she was originally intended to be She-Ra's arch-enemy, before Hordak was eventually given that role.