The audience quickly created the "I'm Ron Sparks!" drinking game. The rules simply state that anyone participating must drink whenever Ron Sparks does on screen, and whenever Ron Sparks says "I'm Ron Sparks" they have to take three drinks. Five drinks are mandatory whenever anyone other than Ron Sparks says "I'm Ron Sparks". The drinking game was discussed by Ed and Ron several times in season two, with Ron telling the audience he only drinks ginger ale. The game is popular at Brock University, where it was also created.