The role of the fictional legendary film producer Bruno Sánchez Félix was conceived from the beginning to be played by some bigger-than-life actor or iconic figure of the film industry. An invitation was extended to legendary real-life producer Guillermo Calderón (I), uncle of Volando bajo's editor Viviana García-Besné, but it was not possible for him due to age concerns. Instead, he gave permission to use footage of his produced-by film La venganza de la llorona (1974) in an important childhood scene of Volando bajo. And the role of Bruno Sánchez Félix ended being incarnated by another real-life legend, Javier López (I) better known for many generations as "Chabelo".