The Radio Station CJAY 92 that plays "Start A Rumor Day" throughout the film is a real rock station in Calgary, and those are the stations actual DJs talking, and the phone number that is mentioned (249-CJ92) is the station's phone number.
In an early scene, Tom and Ralph mention that they are on day 24 of their bet. When Tom gets to his desk, the next "cross off" on his calendar marks day 27.
Tom Bennett: Listen, Curt, I'm not saying competition is a bad thing, OK. I mean, certainly it's got its good points. I mean you don't want to turn out like 'Sadly I'm Bradley' or anything.