After the cancellation of the TV series, Burton received the copyright and developed a IOs educational app for Apple mobile devices. In 2014, Burton decided to do a Kickstarter fundraising campaign to establish Reading Rainbow as both an app for Android OS mobile devices and a class reading supplement resource for underfunded schools. The initial goal of the 30 day campaign was $1 million, which was achieved within 11 hours of starting. At the end of the full campaign, over $6 million was raised with the aid of $1 million by Seth MacFarlane who made his contribution when $5 million was reached.